About
OwnCX orchestrates real senior operators into one accountable round table. The spearhead is Experience delivered through technology, AI does the junior work, and only senior people touch your account. This is the first AI-first firm built this way in its corridor.
How OwnCX began
Traditional consulting sells the partner and delivers the junior. The partner closes in the room, and a second-year analyst learns on your account while you pay for the curve. OwnCX began to invert that order.
We gathered one senior operator for each domain your company needs and seated them at one round table under an accountable orchestrator. AI does the junior work that pyramid used to do. Only senior people touch your account. We were built bilingual and senior from the start for the Mexico–United States corridor.
Today we are a focused spearhead — six senior practices running from day one and a table of five. The full breadth is the House of Brands we are growing into, domain by domain, through a ladder dated to Q4 2026 with a named owner on every rung.
The spearhead
OwnCX delivers Experience through technology. Experience defines what we build and why it matters, and technology and AI are how we build it and run it at scale. Every decision passes one filter — it improves the experience or it stays out.
The soul
Experience. The full journey, the operation that holds it up, and the outcome we stand behind from end to end.
The muscle
Technology and AI. The agents, the data, and the infrastructure we build and run to take that experience to production.
What runs from day one
This is the present capability of OwnCX, and it is also the filter we qualify a project against. Each practice is led by a named senior, and each one builds and runs the system it recommends.
We map the journey, find the structural gaps, and build the ecosystem that fixes them, from contact-center transformation and a Lean Six Sigma operations rebuild to the leadership, culture, and adoption on the business side that let your people run the new system well.
Who leadsLed by Alfredo Guillén
We build all of your technology end to end, from the AI agents to the cloud, the infrastructure, the data centers, the custom software for apps, web, and APIs, and your ERP implementation on Odoo, and deploy it in shadow mode before it goes live.
Who leadsLed by Abraham Cortés
We build the data pipeline and the models that turn your scattered systems into one source of truth, and we measure whether the AI is actually working.
Who leadsLed by Santiago Alonso-Díaz, PhD
We build the marketing and communications engine around the new operation, with CXon executing. His public-sector communications track record also reinforces the Government practice.
Who leadsLed by Luis Alfonso Pacheco
We scope, permit, and deliver public-sector work for an agency or a regulated operation, with Luis Alfonso Pacheco's public-sector communications in support.
Who leadsLed by Francisco Gutiérrez de Velasco
We direct the construction and infrastructure project your operation depends on, from scope and permits to delivered works.
Who leadsLed by Francisco Gutiérrez de Velasco
The round table
The table is the credibility anchor. Five seats, each held by a real senior operator with a name, a face, and an honest pedigree that survives diligence. These are the five seniors seated today.
Five people seat six practices, because Francisco Gutiérrez de Velasco anchors both Government and Construction.
Meet the full round tableWhere we are growing
The full House of Brands is the table with a named owner in every domain, and we are growing into it in order, domain by domain, through a ladder dated to Q4 2026 that lives in full on services.
See the full ladderWhat we believe
The human is the commodity you pay for, because the human is the most valuable thing in the firm. AI does the junior work and moves the volume, so the senior partner is free to carry the judgment, the relationship, and the final forty percent of every deliverable.
Our human in the loop is there because the human is worth more, the inverse of a safety check. AI forges the first draft within hours, and a senior partner reviews it, corrects it, and signs it before it reaches you. That deliberate pause is the firm.
We build the AI first, then its house, then we release it into the service of your operation. We orchestrate it so well that people receive senior work, in days, without ever feeling a machine handled them.
We advise, we build it, we run it, and we stand behind the result. Own the Experience means owning the outcome, rather than claiming we know everything. That is the spearhead, Experience as the outcome we sign.
What you pay for
At most firms, the cost of the junior is the learning curve on your account. Here AI absorbs that work, so what you pay for is the experience a junior could never give you. The partner carries the judgment, and the family of agents carries the volume.
Only senior people touch your account.
We say it plainly
The proof library is still thin, and we would rather say it than inflate it. The value is senior operator depth plus AI-first delivery, and you see it live with Naiyel, who does on this site exactly what a junior would do at any other firm. Our proof lives in three honest tiers — where the partners built their expertise, what the team has built, and what is in progress, such as the Funeza operation, designed and underway, where scope is set by a partner.
See the honest proofWhere we sit
OwnCX is one of the brands of Shiba Group Co., the AI-first holding that backs it. Each venture solves one part of the operation, and OwnCX leads with its own identity, its own table, and its own name.
Start here
Naiyel, the AI Chief Revenue Officer, listens first and forges a named diagnosis in seconds. Then a senior partner reviews it and sits down with you. That is how the table works, from the first message.